IPG Conference: 'Beyond the Book' sessions
Six to Start was asked to participate in a session focusing on digital issues and the publishing industry.
Dan Hon of consultancy Six to Start exhorted publishers to get involved in other media, noting that "the games industry is full of people who are very good at making games - but not good at all at making stories". (See the Bookseller's report on the event: Publishers face 'Copernican shift' from digital)
See also Booktrade.info.