Six to Start

Creating 'The (Former) General' for We Tell Stories

Adrian's got a great post on his blog about some of the process we went through creating the last story in the current We Tell Stories series, The (Former) General In His Labyrinth:

I love all the stories in We Tell Stories, but I do have favourites. Back when we were planning the six week schedule for the stories, we decided to structure it like an album - start with a bang, and end with a bang. The first story was The 21 Steps by Charles Cumming. It was the most visually striking of all six stories, using the Google Maps engine, and we knew that it would generate quite a bit of buzz among the tech crowd, so it seemed like a natural choice to open with. It certainly paid off - The 21 Steps has now been read over 150,000 times, which is more than all of Charles Cumming’s book sales put together. I believe he told BBC Radio Scotland that he was now better known for The 21 Steps than his books, which I don’t think is an overstatement. [read more]