Adrian Hon: Google Tech Talk March 2007
Adrian Hon speaking as Director of Play at Mind Candy on 5 March 2007.
Alternate Reality Games not only exist on the web - they call you up, invade your TV show and fly helicopters outside of your house. This talk will provide a quick introduction in ARGs, and focus on how we're using lessons learned from Perplex City Season 1 to make Season 2 a much more fun, more accessible and more immersive experience. Credits: Speaker:Adrian Hon