We invent and build new kinds of entertainment…

…new kinds of entertainment that are designed, from the start, to live on multiple platforms. 

For us, this has so far included alternate reality games, integrated on-and-offline experiences for theme parks, playful storytelling like We Tell Stories, or more game-like things, like our forthcoming production with Channel 4 (shh! It’s a secret!). Who knows what it might involve next, but everything we make reflects our joy in entertaining people through play and stories.

We’re about storytelling and play

Storytelling is a huge part of the world’s culture, and great stories have always had the ability to move and excite us, whatever the medium. 

Play means a lot to us, too. We draw inspiration from video games, boardgames, casual games and playful applications and services.

Play helps us learn, grow and deal with new experiences – and when play and storytelling are combined, they give us the opportunity to deeply engage with our audience and get them to do things – as a large single group, or individually. Great storytelling and great gameplay are at the heart of what we do.

We’re about partnerships and quality 

Our name goes on everything we make. So we won’t make anything that’s not great. We see our clients as creative partners in creating fantastic high-quality entertainment and we’ve learned from working with people like Disney, the BBC, Kudos Film & Television, Penguin and Channel 4 that we’re happiest when we’re involved in a partnership where we’re confident we can excel. And where we’re asked to create genuinely innovative stuff, not just make an ARG because it’s the latest thing.