Comments on: Week 102 http://www.sixtostart.com/onetoread/2009/week-102/ We make games. Thu, 04 Mar 2010 15:32:16 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dean Vipond http://www.sixtostart.com/onetoread/2009/week-102/comment-page-1/#comment-6433 Dean Vipond Fri, 21 Aug 2009 11:38:13 +0000 http://sixtostart.com/?p=402#comment-6433 Some interesting ideas for SxSW talks there. I'd particularly like to hear the outcome of the branding one (which I've voted for!). Brands have a great opportunity to create a new dialogue with people through play, but at the moment, much of this appears to just be sticking ads into console games, which I'm sure will leave a bitter taste in gamers' mouths (unless it makes games cheaper to buy, of course). This seems cynical and unimaginative. The only decent sponsorship I can think of was Dole Bananas in the absolutely brilliant Super Monkey Ball, but even then I don't know how much that benefitted the brand or the game manufacturer. Indeed, it felt quite quaint in a way, that a banana company sponsored a game in which you collect bananas. Made me laugh, though. Some interesting ideas for SxSW talks there. I’d particularly like to hear the outcome of the branding one (which I’ve voted for!). Brands have a great opportunity to create a new dialogue with people through play, but at the moment, much of this appears to just be sticking ads into console games, which I’m sure will leave a bitter taste in gamers’ mouths (unless it makes games cheaper to buy, of course). This seems cynical and unimaginative.

The only decent sponsorship I can think of was Dole Bananas in the absolutely brilliant Super Monkey Ball, but even then I don’t know how much that benefitted the brand or the game manufacturer. Indeed, it felt quite quaint in a way, that a banana company sponsored a game in which you collect bananas. Made me laugh, though.

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