Blink, and you'll have missed it. Last year, we got to meet with a very interesting character from Brontone - Muse's management company and we got to talking about what we could possibly do together for the band's incredibly passionate fanbase.
This summer, with a new album coming out - The Resistance - we got together again to catch up and to really work out what we could do. It had to be quick, it had to be fantastic for the fans, and it had to get a lot of attention. But most of all, it had to be absolutely perfect for the band.
The end result was Ununited Eurasia - a lightning quick, one-week, seven-city treasure hunt spanning the globe to get the word out about Muse's new single, United Eurasia. Read all about it in our case study.